Sundberg-Ferar is a full service industrial design consultancy with high profile clients who produce products ranging from medical devices, to home appliances, to mass transit systems. Imagextreme created 3 generations of websites for Sundberg-Ferar over several years. This award winning version of the site utilized a concept dubbed "Product Development for Both Sides of the Brain", or the logical and creative sides. The website featured a brain image which periodically pulsed alternately between the right and left lobes. The clean, contrasting, and subtle color palette used throughout the site helped showcase the company's portfolio and capabilities while conveying their sense of high aesthetic style. This website was part of a larger ad campaign by Imagextreme which also featured printed promotional materials.

 

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